Beware of Dynata Survey Texts

News Release Date
10-31-2025
Back to News

Riverwoods residents have reported receiving a "Dynata survey text" stating they are conducting a short survey on important issues to Riverwoods residents. These texts are often a scam, but the company itself is a real market research firm. 

Residents should not click links or share information from these texts because they are not affiliated with Riverwoods, and the messages could be phishing attempts to steal personal data. If you receive a suspicious text, it is best to ignore it, do not click the link, and delete it. 

How to identify a scam:

  • Claim of local affiliation: The text often claims to be a survey on behalf of a specific city, county, or local organization.
  • Unsolicited text: You receive it without having signed up for any survey or communication from the company or the local entity.
  • Request to click a link: The message directs you to click a link to complete the survey. 

 What to do if you receive one:

  • Do not click the link: The link could lead to a phishing site designed to steal your personal information.
  • Do not respond: Replying can confirm your number is active and may lead to more spam or scams.
  • Ignore and delete the message: It is best to simply delete the text from your phone.
  • Report to local authorities: You can report the text to your local police department, as some officials have advised. 

 About Dynata:

  • Dynata is a legitimate market research company that conducts surveys for clients, sometimes using text messages.
  • However, the text message scams are using the company name to appear more credible.
  • It is possible to receive legitimate surveys from Dynata, but unsolicited texts like these are a common phishing tactic, and it's important to be cautious.

If you have lost money or provided personal information to a scammer, act quickly:

  • Riverwoods residents should contact the Police Department at 847-945-1820 to report an incident.
  • Contact your bank or credit card company immediately to report any fraudulent charges.
  • File a report with the Federal Trade Commission (FTC) at reportfraud.ftc.gov. This helps law enforcement track and stop scammers.
  • Report the call to the FCC. Use the FCC's online complaint form, choosing "Unwanted Calls" under the "Phone Issues" section.
  • Protect yourself from identity theft. If you shared personal information, visit IdentityTheft.gov for steps on how to monitor your credit and secure your accounts. 

For questions, contact Riverwoods Chief of Police Bruce Dayno at bdayno [at] riverwoods.gov (bdayno[at]riverwoods[dot]gov) or 847-945-1130.